This initiative aims to strengthen and develop the business models of independent producers. Funds are available for producers to develop via touring, professional development and business needs.

The Australia Council’s Market Development section aims to increase the visibility and viability of Australian arts with programs and initiatives that complement the sector plans of the artform boards.
It is responsible for :

• connecting Australian art with markets and audiences, nationally and internationally
• building knowledge via research and evaluation
• strategic investment and initiatives to help artists reach their full potential.

Objectives of the initiative

The Producers Initiative aims to invest in programs that will strengthen and develop the business models of independent producers to support the creation, producing and touring of Australian artists work.

Funding is available for Australian independent producers to strengthen and develop their business model and improve market development outcomes that raise the profile of Australian artists.

Funds are available to support and develop independent producers in any performing arts related artform such as music, dance, theatre, hybrid and circus.

The success of the initiative will be measured against the ability of the independent producer to: effectively realise more projects, take on new artist clients, develop new relationships in new markets and generate income.

Investment amount

Initiatives may request between $30,000 and $60,000. It is expected the applicant will also invest in or make their own financial contribution to the cost of the activities supported.