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PD in Effective Marketing

Queensland Theatre Company and Youth Arts Queensland present
a
 professional development voyage into Value Based language for artists and arts workers with John Paul Fischbach:

Mon 18 March – all day workshop:
“So you wanna do smarter more effective marketing?”
Suitable for:   All artists and artsworkers, representatives of organisations or individual practitioners, across all artforms.  Directors, Producers, Managers, Marketers and more…
Tickets available here via QTC

Tues 19 March – half day youth arts roundtable:
Facilitated Creative Capital & Advocacy Roundtable.  (Limited numbers)
Suitable for:   Youth Arts stakeholders & YAQ Members.  Representatives of youth arts organisations or leading arts practitioners that actively engage children and young people in the arts,  across all artforms.
Tickets available here via QTC

Preview: 

“So you wanna do smarter more effective marketing?”

Monday 18 March 2013 

Queensland Theatre Company and Youth Arts Queensland believe in the power of art to open hearts, expand minds, and transform lives and communities.  Professional development opportunities are important for artists and arts organisations to thrive.  Auspicious Arts Incubator is brining their most successful full training to Brisbane.

If you can’t communicate clearly and persuasively about how your art benefits people, how can you expect other people to support you and your programs?

Value Based Language is a new way of talking about your work that will connect with others in a meaningful way. 

It is time we change the way we talk about our art! 

John Paul Fischbach, author of the forthcoming book, Market the Heart: Smarter more effective marketing for the arts,  will take you to a new world of  marketing that will inspire and empower you and your fans and supporters.

Discover Value Based Language, a new way of talking about your work that will connect with others in a more meaningful way. This is the new marketing strategy that John Paul has been using with independent artists, small / medium arts organisations, and arts venues that will inspire and attract others, create an audience, and recruit supporters.

The day consists of:  

What is Value Based Language? 

Using examples that demonstrate it in use you will gain an understanding of how it can leverage your art.

What will it do for you?

  • more MONEY,
  • more SUPPORT,
  • WIN more GRANTS,
  • More FANS,
  • larger AUDIENCES,
  • it is how you can BUY WORD OF MOUTH
  • it will turn your followers into marketers for you

How do you use it?

Develop several marketing strategies.  Understand when to use it.  Practice identifying the values and benefits in your work.

It is an energizing, interactive workshop

When:     Monday 18 March 2013, 9am to 5pm
Where:    Billy Brown Studio, Queensland Theatre Company, Brisbane.
Suitable for:  all artists and artsworkers, representatives of organisations or individual practitioners, across all artforms.  Directors, Producers, Managers, Marketers and more…
Cost:           $112.50.  Morning tea, lunch and afternoon tea included.
                      Tickets available here via QTC
For more:  Imogene Shields, YAQ Creative Director,  creativedirector@yaq.org.au

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Facilitated Creative Capital & Advocacy Roundtable:

Tuesday 19 March

9:30 to 1:00 pm

Key creative organisations and artists are invited to attend a half-day session designed to leverage the creative capital of your area. John Paul will host this Roundtable for Youth Arts Organisations, and for large arts organisations that aim to increase their engagement with young people.  These organisations, and the work they do in youth arts, form the real creative capital of Queensland.

Participants will learn about the power of the benefits that their organisation delivers and find opportunities to shape your communities and build a collective voice to work with Government to achieve policy objectives.

The represented organisations will be skilfully guided through an exercise to achieve a future vision that is shared by all.  Using the Auspicious Arts Incubator’s signature process, “reverse engineered scenarios” the participants will be able to share their aims and strategically plan specific future projects, identify collective and shared values and appreciate the “sum of the parts” that is created by everyone’s unique creative capital.

When:      Tuesday 19 March, 9.30am to 1pm
Where:     Billy Brown Studio, Queensland Theatre Company
Suitable for:  Youth Arts Queensland Members.  Representatives of youth arts organisations & leading arts practitioners that actively engage children and young people in the arts,  across all artforms.  Limited numbers.  Join Youth Arts Queensland (it’s free in 2013)
Cost:           $68.50   Morning tea & lunch included.
Tickets available here via QTC
Contact:      Creative Director:  creativedirector@yaq.org.au.   Places are limited.

 

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Individual Professional Development sessions with John Paul Fishbach:

On-on-one professional development sessions with John-Paul are available.  Ask specific questions and gain individually tailored advice.  You may invite more than one staff member to attend a session.

Times available:

  • Tues 19 March:  2pm, 3pm, 4pm
  • Wed 20 March:  11am, 1pm, 2pm, 3pm, 4pm

Where:  Youth Arts Queensland office, Level 3, Judith Wright Centre.

Contact:  Imogene Shields, YAQ Creative Director. creativedirector@yaq.org.au

Tickets:  Book directly through Imogene at YAQ.

   ______________________________________________

John Paul Fishbach headshotAbout John Paul Fischbach

CEO, Auspicious Arts Incubator

John Paul is an international producer and director of both theatre and film. In 1997 he transitioned his large theatre company to using Value Based Language and continues to be a passionate advocate of changing the way we talk about the art.

John Paul assists diverse arts organisations, small businesses, charities, independent artists and entrepreneurs to improve their business and marketing skills through the Auspicious Arts Incubator which he created in 2007. John Paul provides one-on-one coaching for independent artists and arts organisations.

In 2009, he created a series of full-day training seminars. This So you wanna series tours nationally and is in great demand for changing old paradigms in order to create dynamic business and improve marketing results particularly using social media.  John Paul is the author of the forthcoming book, Market the Heart, smarter more effective marketing for the arts.

Auspicious Arts Incubator consults with diverse arts, media and cultural organisations nationally, including specialising on assisting artsworkers and artists who focus on children and young people’s programs. The organisation is highly sought after working across Australia delivering So you wanna training programs and Facilitated Creative Capital Roundtables. Their work is transforming the way we talk about the arts to achieve success, engage communities and audiences, collaborate and partner and strengthen the strategic knowledge and technologies needed in today’s social media driven world.

John Paul divides his time equally between the incubator and his own creative projects.  His short film Shoelace (about the day a 5 year old succeeds in tying his shoes) has screened in 21 Festivals around the world and is currently playing on screens around Australia in two festivals. Most recently JP launched True Secrets – 7 digital pod-plays of Melbourne’s notorious past delivered over your smart phone at specific locations in the CBD.

 

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